VW changing to Voltswagen—early April fool or corporate rebranding?

Enlarge / In April 2020, Volkswagen tweaked its company emblem.


On Monday, automotive journalist twitter was roiled by the news that Volkswagen—literally the people’s automobile in German—was heading to improve its identify in the US. According to CBNC, a press launch posted on VW’s US media internet site on March 29, but dated April 29 and considering the fact that deleted, explained that from this May, VW will now stand for Voltswagen.

Yes, volt, with a T, as in the evaluate of electrical potential named for Italian scientist Alessandro Volta, and not volks, which is German for folks. The release evidently defined the rebranding as a “public declaration of the company’s long term-ahead investment in e-mobility.”

As soon as the rebranding is in outcome, gasoline-run VWs will just carry the iconic VW logo (in dark blue), so beloved by fans of the Beastie Boys that they utilised to rip them off just about every motor vehicle they could. Meanwhile, electrical VWs—like the competent ID.4 crossover—will proudly dress in a Voltswagen badge, with the VW brand in gentle blue to differentiate the “EV-centric branding.”

CNBC says it confirmed the title modify with “A individual common with the company’s programs” who “requested to remain anonymous simply because the plans have been not intended to be general public still.” A couple of hours afterwards, Street and Monitor posted a confirmation of the story, citing “a senior employee at Volkswagen of The united states, who questioned not to be named.”

Around the identical time, I arrived at out to some individuals at VW. Mark Gillies, VW of America’s head of communications, is generally particularly responsive to inquiries, but my concern from yesterday is still simply just demonstrating as “shipped.” Yet another of his colleagues replied to an email inquiry with “Sorry, I cannot comment on this.”

A no comment could be read through as a confirmation—after all, if it was untrue, VW would call it bollocks, and it hasn’t. And VW of America’s existing COO is Johan de Nysschen, the South African government who is notorious for pushing by way of a confusing renaming of all of Infiniti’s item line up, then accomplishing specifically the same at Cadillac. And a area title registration lookup reveals that the URL voltswagen.com has been owned by anyone in Germany (as determined by a +49 country code) considering the fact that 2003, though the registry expires this coming April 18.

Even so, I still never obtain it. And I am not by yourself in my skepticism about at Jalopnik, several writers have even promised to get VW tattoos need to this rebranding demonstrate to be genuine. For just one matter, this looks to be far more frivolous habits than we are employed to from VW, even if it is all amped-up about electric powered automobiles now. What is a lot more, although Volkswagen is a live US trademark, USPTO has very little in its Trademark Digital Look for Process database for “Voltswagen.” (Which implies to me that a person could make a quick buck by registering the trademark very first, had been they so inclined.) And this coming Thursday is, of course, April 1, when persons, significantly on the Web, like to enjoy pranks.

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